$633K in 11 Months: A Solo GP's Full Arch Story

Dr. Spencer Ross is a solo general dentist in rural Maine who placed his first implant as a dental school sophomore and has since turned a GP practice he bought during COVID into a full-arch
implant center doing cases at least once a week. In 11 months of advertising with The Implant Engine, he generated $633,000 in full-arch revenue on $52,000 in ad spend – a 12x return –
while still running a full GP schedule. In this conversation, Dr. Ross breaks down exactly how he made room for full arch inside a busy general practice, why he believes most GPs are
underestimating both the opportunity and the risk in this space, and what the advertising and lead-management process actually looks like from the inside.
IN THIS EPISODE
• How a solo GP went from 2-3 weeks booked out to 2.5-3 months booked out in under a year – and what that scheduling shift actually required.
• Why blocking half a day per week for full arch is the operational move most GPs resist, and how Dr. Ross got comfortable making it.
• The team reality: neither of his two dental assistants had implant experience when he started. Both are in their early 50s. He trained them himself – and they picked up everything.
• “Winter is coming” – Dr. Ross on why the full arch space is filling up with undertrained GPs, what a failed case actually costs a patient, and what proper training commitment looks like
before entering the field.
• What working with The Implant Engine’s call center and lead platform looks like for a busy GP who can’t hand lead follow-up to his front office – and why it was the piece he couldn’t have
done without.