- 10.55x ROAS
- 8 months
Dr. Amir Sanjabi
Downey, California • GP and Implant
Revenue
$515K
Ad Spend
$59K
Consult
92
Months
8
A solo GP in one of the most saturated implant markets in the country.
Dr. Amir Sanjabi trained in Sweden, has placed over 7,000 implants, and has been in practice more than fourteen years. He runs a deliberately lean private office in Downey, California, with DSOs and corporate implant centers within a few minutes of his front door.
Patient acquisition was the problem, and it had been for years. He had cycled through multiple agencies. The leads arrived unvetted. Communication broke down. Problems got raised and then sat there.
“You want to have an agency that is going to be there for you. Communication is number one. And then the factor that if you do communicate some problems that it gets dealt with and not put on hold, because you’re just a number in that cogwheel that they have.”
Three changes. Everything else followed.
Campaigns calibrated for a saturated market
Downey demands sharper creative and tighter targeting than a low-competition market does. He accepted he would need to spend more than colleagues in easier geographies, and trusted the plan.
A call center trained for the full-arch conversation
He had used call centers before. The difference was not volume, it was how they talked to patients. Pre-qualified, correctly briefed, no hidden agendas.
After-hours coverage
His office closes at five or six. Full-arch patients call at night and on weekends, when they finally have the time. Someone was there.
$515K on $59K, in a market most solo GPs get squeezed out of.
$515K
Full-arch revenue
8 mo.
And still climbing
BEFORE TIE
AFTER TIE
Unvetted leads from prior agencies
- Pre-qualified patients, briefed before arrival
Nobody covering nights or weekends
- After-hours coverage on every lead
Problems raised and left on hold
- Communication he stayed with
“I’ve tried call centers with other companies, but the way that you have trained the call center makes a big difference. The patients actually come in now, they’re quality leads versus previously.”
Amir Sanjabi Dental
7,000 implants of skill, finally with a pipeline that matched it.
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