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NuSet Dental Implants & Oral Surgery
13.72x
Return on ad spend
- 13.72x ROAS
- 9 months
Dr. Cory Ryan
St. Louis, MO • NuSet Dental Implants & Oral Surgery
Revenue
$3.75M
Ad Spend
$274
Consult
449
Months
9
Five markets, one surgeon, and every agency selling the same template.
Dr. Corey Ryan holds both a DDS and an MD, trained at LSU Dental School and Emory University School of Medicine. He acquired NuSet in 2021 and grew it across five markets: St. Louis, Nashville, Clarksville, Scottsdale and Boulder. Nashville was doing $400,000 a year when he bought it.
He was not shopping for a replacement agency. He needed one that could carry multi-location complexity without flattening every market into the same campaign. He flies between cities, does the surgery himself, and reviews every number personally. The cookie-cutter approach was never going to work.
“You’re not just a cookie cutter marketing agency, because the problem is there are so many marketing agencies and I have gone through so many marketing agencies.”
Three changes. Everything else followed.
Original creative for every market
A full two-day video shoot produced content built around his practices and real patient stories, rather than a template with his name swapped in.
Treatment Setters ran the whole pipeline
Three calls on day one, three on day two, evenings and weekends, until the consult is booked. For an operator flying between cities, that was a requirement, not a convenience.
Numbers he could check any time
He texts his account manager at 6pm on a Friday. Real-time reporting and a team that answers is the only way an operator this hands-on stays.
From one market to three inside a year.
$3.75M
Full-arch revenue
9 mo.
And still climbing
BEFORE TIE
AFTER TIE
Templated creative across every market
- Original video built per market
Front offices buried in inbound calls
- Treatment Setters running the pipeline
Agency after agency, none that fit
- Expanded from one market to three
“I really think the game changer for the Implant Engine is having a call center. That takes all the guesswork out of it. Having someone that’s going to know how to run a call center, knows how to call patients, knows how to get them scheduled.”
NuSet Dental Implants & Oral Surgery
A single patient testimonial video drove close to $2M in attributed revenue across his markets.
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